About the Founder

My Roots: A Legacy of Nature and Wisdom

My journey into the world of holistic wellness and beauty is deeply rooted in my Sardinian heritage. Zuanna is the Sardinian version of my name, Joanne, and it’s what my grandfather lovingly called me when I was a child. This name carries the strength, wisdom, and deep connection to my family’s roots in Sardinia, where the rhythms of nature and the purity of natural ingredients were a constant part of my upbringing. The values my grandfather imparted to me continue to guide my life and my work today. Zuanna is more than just a name—it’s a reflection of my heritage, my journey, and the holistic approach that defines my life and my brand.

From Beauty to Toxic-Free Skincare: The Birth of Zuanna

I began my career in makeup artistry, where I developed a passion for helping people feel confident in their skin. Over time, I became increasingly aware of the harmful chemicals used in skincare products, and I felt a strong desire to change the narrative. This led me to create Zuanna Skincare, where my focus shifted toward creating toxic-free, plant-powered skincare that nurtures and supports the skin.

 

As my understanding of skincare deepened, I began to recognize the strong link between emotional health and skin. This realization ignited my passion for kinesiology, and I went on to study this transformative practice, which bridges the emotional, physical, and energetic connections that influence overall well-being. It was through this integration that Zuanna evolved into a more holistic brand, offering bespoke skincare consultations rooted in kinesiology.

 

Where I Am Today: Living with Balance and Joy

 Most days, you’ll find me by the ocean, enjoying a saltwater swim or taking a walk to soak in the peacefulness of nature. I’m deeply connected to the earth and love nourishing my body with wholesome, healthy foods. I’m lucky to have family in the countryside, and I enjoy the simple pleasure of having fresh produce plucked straight from the garden—it’s a grounding, rejuvenating feeling.

 

I stay active because it helps me feel balanced, so you’ll often see me hiking to a waterfall or getting outside for a nature walk. All of these things—nature, good food, time with loved ones—remind me to live with intention and enjoy life. I believe that’s what keeps me grounded, and it’s this mindset that I bring into my work at Zuanna, helping others live with balance, clarity, and a holistic sense of well-being.